Microsoft provides you with the tools to quickly and easy create your own marketing campaigns through our PowerUP Lite Campaign generator. We also support you in growing your marketing capabilities through our comprehensive marketing training webinars and the support of a local Cloud Development Specialist. We can also guide you to the right resources to grow your marketing campaigns from there. What we expect from our Partners is commitment to starting their Cloud practice and improving their customer demand capabilities through usage of the marketing assets and participation in our training.
For a full overview of the program's gives and gets, please see our page here.
The cost of creating a customized campaign is fully enabled by the Campaign Generator tool, which we have made available to our Partners free of charge in order to support you in your mission to grow your customer base. There are some costs associated with using the assets in the web if you require Paid-Media and agency support for sharing Banner and to implement them. You can either connect to a local digital marketing agency of your choice or reach out to your Cloud Development Specialist to provide you with some recommendations.
You can either contact your local Cloud Development Specialist, Partner Marketing Manager or your Distributor. Still confusing? Connect to the person who told you about the program. They will be able to point you in the right direction!
This depends on a multitude of factors. Our most successful Partners attract their customers through a unique value proposition they base on their customer pain points. This is why it is critical to reflect on how you want to position your organization in the customizable content portion of the campaign. For more details on how to write a successful profile, click here. Remember, the success of your campaign will depend on its reach (the number of contacts you communicate with and the number of mailings you send), and the relevance/attractiveness of your offer. Marketing does take time, but it pays off in the long run. Learn more on how you can optimize your marketing activities through our training modules or link to our self-service portal at Smart Partner Marketing to learn more.
The platform is optimized to make the process as quick, easy and painless as possible. We understand that not all our Partners are marketers and are very busy with running their day to day business. For this reason, the input process is streamlined and will take just a couple of clicks to complete. Where you will need to invest the time is thinking about who your customer profile is, what is their pain point and how your company is positioned to help them solve their issues. It depends on how well you have your value proposition articulated. For more information on how to build your UVP, please click here for tips and tricks or go to Smart Partner Marketing to learn how to tell your story.
Absolutely! Successfully combining your products and services will allow you to better differentiate yourself versus your competitors. However, keep in mind whether the message is simple enough to grasp easily. You do now want to bury the customer in too many details but hook them with addressing a key pain point. You can then add more detail to your offering and pricing model in the customizable portions of the campaign landing page. Although we encourage you to offer your own products or services, we cannot approve integration of competitive products in the campaign.
To some degree. To keep the process simple for you, we have fixed a portion of the content related to the look and feel of the assets. This is generally the costliest portion of campaign development. Some of the assets, such as the banners, you can customize by mixing and matching a combination of pre-defined formats including content, size and copy. If you would like to develop a fully customizable campaign, consider participating in our PowerUP program. Connect with your Cloud Development Specialist to see if you are eligible to participate.